Brand Dummy is a strategic consultancy that helps organizations craft messaging that resonates with consumer values. By applying academic rigour and behavioural insights, we guide brands in building credibility, trust, and lasting connections across diverse markets.

Resonant messaging connects directly with consumer priorities, such as honesty, sustainability, and emotional relevance. When communication reflects these values, it builds trust and loyalty, while disconnected messaging risks scrutiny and disengagement.

Unlike generic consultancies, Brand Dummy blends academic research with practical strategy. Our proprietary tools, including the Great Canadian Brand Index (GCBI), provide evidence‑based insights that help brands anticipate scrutiny and strengthen relevance globally.

We help organizations translate complex sustainability and ESG commitments into clear, credible narratives. By aligning communication with consumer values and expectations, we ensure that brands avoid greenwashing risks and build authentic trust around their impact.

Yes. We guide organizations through brand crises by applying behavioural insights and evidence-based strategies. Our approach helps leaders respond effectively to scrutiny, protect credibility, and rebuild trust when reputations are under pressure.

We partner with organizations across industries that face cultural, generational, and sustainability challenges. Whether refining ESG narratives or navigating consumer trust risks, we equip leaders with strategies that withstand pressure and inspire confidence.

Clients gain messaging that is credible, resilient, and aligned with consumer expectations. Our work helps brands move beyond slogans to communication that builds trust, strengthens reputation, and creates meaningful connections in competitive markets.